"Viral Churches"

I was recently given the book Viral Churches. The book remains unfinished as reading with my daughter definitely slows down my typical pace. However, the first 50 pages have been inspiring, challenging, and thought-provoking. The premise of the book (the best I understand it after 50 pages) is that the current model of planting a church is both small-minded and not in keeping with the Scriptural precent. Our goal should be towards the frequent and widespread multiplication of churches rather than being content with the addition of a single church.

I'll try to post a more complete review later, but so far it's been fantastic. I feel like I've been reading a more intelligent, better researched, and passionate version of myself. The book's emphasis on leadership development is right on!!

Here's an excerpt from the book:

It's very possible to plant a church but not enlarge God's kingdom or to limit Satan's domain. Churches based on worship preferences and musical styles, or built around celebrities with the Christian subculture, reinforce consumerism and promote church shopping among those who are already believers (34).

Do you think this is an accurate assessment of some segments of American Christianity?